design-minded paper goods
for weddings & upscale events
created by Badal Patel
We offer collections that range from old world charm to modern simplicity for those who value the finer details of design. Whether you're having a traditional, contemporary, or multicultural wedding, there's something here for you— if not, we will make it.
Our range of house stationery has upgrade options for those who want a more luxe feel. We also take on a limited number of fully bespoke designs. And, no matter the option, every detail from design and typography to paper and printing is overseen for quality.
And if you're a bride that knows culture and tradition will play a huge role, don't worry, we have you covered. When it comes to Eastern weddings, our Creative Director, Badal specializes in designing that South Asian / Indian wedding invitations that nod to culture (thus respecting the elders) while still keeping it fresh for you!
Love, regard, care & attention
These words are the definition of ādara in Sanskrit. The same words that apply to marriage also define our design philosophy. From start to finish, our attention to detail, considered design choices, and love for what we do is what elevates our stationery.
Our uniquely editorial style allows for a simplified and modern take on traditional wedding invites without losing all character and charm.We're not afraid of traditional elements, but will use them in an unexpected way if that's what you're looking for. We love to mix it up when it comes to wedding expectations so whether you're having a Western, Eastern, multicultural, gay, straight, traditional, modern, intimate, or a big fat *insert culture here* wedding— we're here for it all.
City Hall? Great. Dive Bar Backyard? Cool. A resort on an island far away? Dreamy.
We want to make sure that whoever you are, where ever you are, we make something that feels just right for you... while raising the bar on design, of course.
Why? Because love is love is love is love.
From the Founder
is a designer and art director based in New York City. Growing up first generation Indian-American, Badal was immersed in two cultures at once…which is what she credits for her keen eye, fresh perspective, and constant need for hot sauce / chutney. View Her Design Work Here→
Badal started ādara because she noticed the lack of refined design within the wedding scene (especially the South Asian one). She decided to open shop and create stationery for the design-minded people like her, looking for non-tacky / gaudy / dated wedding stationery.
- Green Wedding Shoes
- The Knot
- South Asian Bride Magazine
- Maharani Weddings
- Asiana Bridal Magazine
- Browngirl Magazine